2 min read

Find big ideas to avoid the shiny things trap

Don't get excited by the thing of the moment. Get excited about what works for you.
Find big ideas to avoid the shiny things trap
Photo by Dawid Zawiła / Unsplash

How I Quit Burnout issue #18 (Get it in your inbox next Tuesday)

My story

I used to work with an executive that listened to many business podcasts. It seemed like almost every week he’d come in with a new idea. Turn customers into celebrities like Peloton instructors. Create Facebook Live videos of him so he could connect directly with people.

The ideas could be decent if given the time, resources, attention, and the environment to succeed. The problem was that this executive peddled a popular narrative in the tech industry: Swing big, fail fast. So we spun up programs quickly, tried them, and then ‘failed fast’ when they didn’t work after a short time.

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